TikTok is introducing a new feature that enables them to lessen the amount of AI-made media appearing in their timelines. This step comes as the platform revealed that it currently hosts more than 1 thousand million AI-generated clips.
Testing and Rollout
The update is undergoing trials over the following weeks before a full-scale release. This shift comes amid a surge in AI content, fueled by recent AI video creators.
AI Proliferation Online
Recent reports that approximately a tenth of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A significant portion of this material is classified as “AI slop”, a label for poor-quality, bulk-generated content that is typically absurd or surreal.
Based on user feedback that numerous viewers appreciate content created using AI tools, including computer-generated images to science explainers, and we want to provide users the ability to increase or decrease of that, according to their own likes,” stated a platform representative.
Scale of AI Content
The service shared that there are currently over a billion videos on its service labeled as artificially created. Collectively, in excess of 100 mn media items are uploaded to the app each day, making clips made by AI a relatively small portion of its complete catalog.
Customizing Your Feed
Viewers will be able to reduce or increase the level of artificial media they see by using the content preference setting in the platform and choosing “AI-generated content”. Further subjects that currently be adjusted under the tool cover news, style, aesthetics, and movement.
AI Disclosure Rules
TikTok’s rules oblige content makers to identify convincing AI-generated content, and it bans malicious AI impersonations of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is unmarked can be deleted under its terms of service.
In addition, the platform will from now on add an “AI-made” label to content created with its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This action is intended to deter users from attempting to bypass the labeling process.
Educational Initiatives
The company is also introducing a $2m AI literacy fund for professionals and organizations to produce informative material about using AI responsibly. This initiative will benefit educational bodies specializing in educating programming and robotics.
Platform Protection
TikTok has justified its content review process, during debate over plans to lay off a large number of review team members in the UK. TikTok is expected to reduce 439 jobs in its user protection team in London, with worker representatives and digital protection specialists raising concerns that humans are being replaced by automated systems.
A company official stated that human moderation would still have a role, but automated tools can safeguard staff by filtering out the most distressing content prior to it gets reviewed by humans. TikTok reported a 76% decrease in explicit and harmful content reviewed by human moderators over the past year due to the use of its automated systems.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is making a difference process content quickly.”
